All This Talk About “Intention”
All This Talk About “Intention”
By chris danilo on Jun 16, 2018 05:00 am
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I’ve been hearing a lot of people use the word “intention,” lately.
We need to be intentional about the way we treat customers.
We need to be intentional about the way we use our smart devices.
We need to be intentional about the way we spend our resources.
Basically, the word intentional just means being “aware of why we’re doing this.”
This is another one of those concepts that’s simple but not easy.
Who are our customers and why do they like us? How might we make their experience better in order to improve retention, loyalty, and product reviews?
Why am I looking at my phone? Am I trying to accomplish a task, relax and unplug, or reach out to someone? Would getting distracted help or decrease my chances of doing what I want? Am I in control of my attention and the content that is shaping my thoughts?
Am I using our marketing dollars on an outcome that is measurable and valuable? Am I buying something that won’t be useful 6 months from now? Am I spending my time on something that isn’t moving me in the direction of my dreams?
Asking and answering these questions takes time and a lot of effort. It’s hard.
Seems simple, but it’s incredible how many people are moving through life without giving their behavior a reality-check.
It’s easier to just move through without spending all the mental energy.
Mindlessly checking our phones, saying “yes” or “no” is easier than engaging our customers with a smile.
Spending money on something right now will let you go faster today, but you may have to buy it again later if you didn’t get the right specs.
Calibrating our “why do we get up in the morning” with our actions for the day is a powerful habit.
It only leads you where you want to go.
2 Minute Action
What are 3 things that you need to accomplish today?
Why do you need to do them?
What would happen if you didn’t do them?
What’s the worst thing that could happen?
How likely is that? Is it really that bad?
I’m not saying “don’t do the things you need to do, today.”
I’m saying: be clear about why. If you have too many days in a row where you’re not sure why you’re checking off these boxes, that’s a good sign you might need to recalibrate your trajectory.
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