Your Privacy Is Very Important To Us
Your Privacy Is Very Important To Us
By chris danilo on Jun 01, 2018 05:00 am
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How many emails have you gotten like this in the past few weeks?
They all sound the same, right?
How about these familiar lines:
Your call is important, please hold.
We value your business.
Thanks for shopping.
These lines probably made consumers feel good the first time. No one else was saying it, so hearing “thanks” felt good.
It was a step above the norm. It made businesses stand out by making their consumers feel special.
And I bet you know where this is going . . .
If everyone is doing it, it loses its uniqueness, it’s special shine.
The point was to stand out, not to follow what everyone else is doing.
Of course, this isn’t what we learn in school. It’s not how we’ve been trained to operate.
We’ve been trained to sit still and stay in line.
Don’t run.
Don’t shout.
Follow the formula and you’ll excel.
Of course, it’s hard to realize at first, but it’s obvious now that this is well-intentioned bad advice.
How could doing what everyone else is doing help you excel!?
So if you’re goal is to tell someone their privacy (or attention, or time, or business, or affection, or whatever) is important to you, perhaps you should tell them in a way that actually means something–in a way that stands out.
If you don’t, I promise, you will fit right in.
And it gets worse; you’ll lose the confidence of whomever you’re addressing.
2 Minute Action
What’s something you’re doing right now that is intentionally done like everyone else?
Or maybe it’s something that you’ve just always done that way.
An email footer?
The way you answer the phone?
The same gift basket you always send?
How could you make it more personal? More special? More you?
I bet it only takes 2 extra minutes and ends up making all the difference.